IKEA: Hi
Brand
Date
Sep 2025
Description
IKEA explores the intersection of personal habits and everyday sustainability in the short-form commercial, 'Hi.' The narrative follows a protagonist through domestic and urban spaces, emphasizing small, conscious decisions within a residential context. The production leans into a documentary aesthetic, utilizing natural light and candid framing to capture a grounded, live-action perspective on routine life. Production for this campaign was handled by Believe Media US.
Style
Documentary, Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Olive
Pure White
Background
Bathroom
Context
TVC / TV Commercial
Associated creatives
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