IKEA: Fly Robots Fly
Brand
Date
Jun 2025
Description
IKEA takes a whimsical turn in 'Fly Robots Fly', a commercial project produced by Encyclopedia Pictura and agencies Nomad US and Mother in the USA. The film follows a blue and red robot navigating a fantastical landscape of floating islands and lush terrain. Through a blend of live-action technique and 3D render / CGI, the production creates a cinematic world that feels both organic and nostalgic. The execution prioritizes detailed miniature-style set design, grounding the otherworldly journey in tactile craftsmanship.
Style
Horizontal, Cinematic, Organic, Nostalgic
Techniques
3D render / CGI
Industries
Color
Cobalt
Crimson
Pure White
Background
Clear Sky
Context
TVC / TV Commercial
Associated creatives
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