IKEA’s Crecimiento project captures domestic intimacy through a narrative commercial lens. The work focuses on the evolution of a child’s living space, anchored by scenes of a father measuring his daughter’s height and moments of creative play.
The film utilizes natural light and a clean, warm palette to evoke a sense of everyday family life within a residential setting. Produced with Oruga Cine and conceptualized by Grey Argentina, the project leans into live-action technique to highlight home environments. Post-production and sound design were handled by Pentimento Color Grading and RIVERA MUSICA respectively.
