Logo

IKEA

Bottled
Brand
ProjectBottled
Date

Jan 2025

Description

IKEA explores the quiet nuances of domestic connection in this commercial titled Bottled. The spot captures intimate moments between a woman and a child, transitioning from outdoor settings bathed in natural light to warm, interior-focused sequences that highlight everyday family life. Produced by Spy Films, the film utilizes clean, live-action techniques and gentle camera movements to frame these exchanges. The narrative leans into candid emotional expressions, focusing on the simplicity of shared time within the home.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Background

House

Context

TVC / TV Commercial

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