IKEA marks its half-century milestone with the campaign titled 50 Years. Just The Start. The commercial video tracks the evolution of domestic life, focusing on the intersection of personal growth and home assembly.
The narrative flows through a series of domestic interiors and suburban settings, anchored by scenes of moving house and daily interactions. Directed by the team at Agency Host/Havas, the production leans into a cinematic aesthetic, utilizing natural tones and cinematic lighting to frame its observations on long-term companionship and the rhythm of life at home.
This project was produced by Rabbit, with post-production and visual effects provided by Freelance.
