Iceberg

S/S 25 MENS COLLECTION

Brand

Iceberg

ProjectS/S 25 MENS COLLECTION

Date

Nov 2024

Description

The Iceberg S/S 25 Men's Collection, designed by James Long, is documented through a series of editorial lookbook portraits. The imagery leans into a minimalist aesthetic, utilizing a neutral studio seamless backdrop and soft, diffused light to highlight the construction of the garments. The collection features a blend of relaxed tailoring and graphic outerwear, with styling by Marc Goehring. Captured by photographer Gautier Pellegrin, the project showcases pieces such as paneled colorblock zip jackets, graphic-heavy sweatshirts, and structured leather accessories. Casting for the series was directed by Simone Bart Rocchietti, with Etienne Maclaine serving as the lead model across the campaign.

Style

Vertical, Clean

Techniques

Soft Light

Industries

Menswear

Color

Jet Black

Background

White Seamless

Context

Lookbook