Iceberg

Jan 2025

For the Iceberg FW25 collection, designer James Long presents a clean, minimalist lookbook that leans into contemporary menswear tailoring and layered knitwear textures. Shot against a neutral, seamless grey backdrop, the campaign adopts an editorial aesthetic that highlights the collection’s focus on structured silhouettes, vibrant seasonal accents, and precise layering. Photographer Gautier Pellegrin captures the collection with soft, directional lighting that emphasizes the tactile nature of the garments, ranging from heavy wool overcoats and shearling jackets to ribbed knit sweaters and patterned shirts. Styled by Marc Goehring, the series incorporates refined accessories such as tinted sunglasses, leather handbags, and tonal belts to punctuate the clean-lined, modern aesthetic. The production features hair styling by Yuri Napolitano and makeup by Luciano Chiarello, with casting directed by Simone Bart Rocchietti.

Editorial, Vertical, Clean

Designer Fashion

Grey Seamless

Lookbook