Logo
Black man wearing graphic black sweater holding a black leather tote bag against a neutral background
Model Mensah Benjamin standing in an olive green jacket, cargo shorts, and red sneakers surrounded by CRT television monitors.
A Black male model in a red jacket and blue cap sits beside vintage CRT monitors displaying the Iceberg logo on a white seamless.
Model Mensah Benjamin wearing a pastel pink sweater and blue jeans leaning on vintage CRT televisions in a studio setting.
Two models posing in Iceberg apparel beside vintage CRT television monitors in a bright studio setting.
Black man wearing graphic black sweater holding a black leather tote bag against a neutral background
Model Mensah Benjamin standing in an olive green jacket, cargo shorts, and red sneakers surrounded by CRT television monitors.
A Black male model in a red jacket and blue cap sits beside vintage CRT monitors displaying the Iceberg logo on a white seamless.

Iceberg Social 2026

About

Iceberg breathes new life into the aesthetics of the digital age with its latest social campaign, a vibrant exploration of texture and nostalgia within the luxury fashion sector. Captured through the lens of photographer Gautier Pellegrin, the series leans into a sharp editorial minimalism that juxtaposes the tactile warmth of contemporary knitwear against the cool, clunky geometry of vintage CRT television sets. The visuals, styled with precision by Giulia Revolo, feature model Mensah Benjamin alongside a diverse cast to anchor the collection in a grounded, lifestyle-driven narrative. By utilizing both soft natural light and precise studio strobe setups, the imagery achieves a crisp, commercial finish that elevates the brand's graphic-heavy identity. Whether highlighting the intricate details of a logo-embroidered sweater or the rich finish of leather accessories, the project maintains a balanced, centered composition that feels both retrospective and forward-looking. This portrait-heavy approach allows the clothing to inhabit a clean, neutral environment, effectively isolating the designs while inviting the viewer to engage with the playful, retro-tech subtext. It is a masterclass in modern editorial photography, where simple studio backdrops serve as the perfect canvas for a high-energy dialogue between classic Italian heritage and a youthful, screen-obsessed present, successfully defining the brand's position at the intersection of high fashion and accessible pop-culture relevance.

Brand

Iceberg

Credits

Gautier Pellegrin
Photographer
Giulia Revolo
Fashion Editor/Stylist
Mensah Benjamin
Model

Industries

Designer Fashion

Styles

EditorialVerticalCleanRetro

Techniques

Soft Light
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