Iceberg

May 2026

Iceberg breathes new life into the aesthetics of the digital age with its latest social campaign, a vibrant exploration of texture and nostalgia within the luxury fashion sector. Captured through the lens of photographer Gautier Pellegrin, the series leans into a sharp editorial minimalism that juxtaposes the tactile warmth of contemporary knitwear against the cool, clunky geometry of vintage CRT television sets. The visuals, styled with precision by Giulia Revolo, feature model Mensah Benjamin alongside a diverse cast to anchor the collection in a grounded, lifestyle-driven narrative. By utilizing both soft natural light and precise studio strobe setups, the imagery achieves a crisp, commercial finish that elevates the brand's graphic-heavy identity. Whether highlighting the intricate details of a logo-embroidered sweater or the rich finish of leather accessories, the project maintains a balanced, centered composition that feels both retrospective and forward-looking. This portrait-heavy approach allows the clothing to inhabit a clean, neutral environment, effectively isolating the designs while inviting the viewer to engage with the playful, retro-tech subtext. It is a masterclass in modern editorial photography, where simple studio backdrops serve as the perfect canvas for a high-energy dialogue between classic Italian heritage and a youthful, screen-obsessed present, successfully defining the brand's position at the intersection of high fashion and accessible pop-culture relevance.

Lifestyle, Editorial

Natural light

Luxury Fashion Houses, Fashion