IBM Sphere is a large-scale outdoor installation that leverages immersive digital projection to transform its environment. The project features a giant spherical LED screen, showcasing vibrant, flowing animations of goldfish swimming across a deep blue aquatic background, before shifting into promotional messaging displayed on the surface.
Developed in collaboration with Adobe and Ogilvy North America, the work uses a mix of futuristic motion graphics and 3D render/CGI techniques. The production highlights the intersection of technology and public-facing environmental scale.
