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IBM Sphere 2024

About

This video captures a large-scale outdoor installation for the IBM Sphere project, showcasing a giant spherical LED screen set against a dark night skyline. The dome displays vibrant, flowing animations of goldfish swimming across a deep blue aquatic background. As the footage progresses, promotional text appears on the glowing spherical surface. The production blends immersive digital projection with environmental scale, creating a striking visual spectacle.

Brand

IBM

Project

IBM Sphere 2024

Keywords

spherical led displayled displayspherical screengoldfish animationgoldfishanimationgiant sphere

Credits

Ogilvy North America
Agency / Creative

Styles

VerticalCommercialNeonFuturistic

Techniques

3D render / CGIMotion Graphics

Industries

AI

Background

Night Sky

Context

Advertising Campaign
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