IBM: Open Scale
Brand
Date
Oct 2026
Description
IBM introduces Open Scale, a motion graphics campaign designed to articulate the complexities of enterprise AI and data processing. The visual narrative utilizes clean vector shapes and minimalist blue and white graphics to break down abstract concepts for a corporate audience. Fluid animation sequences anchor the project, featuring a sequence of geometric icons, network structures, and interface representations. By leaning into a minimalist aesthetic, the film translates intricate software capabilities into accessible data visualizations against a dark, high-contrast background.
Style
Horizontal, Commercial, Minimalist
Techniques
Motion Graphics
Industries
Color
Cobalt
Pure White
Background
Solid Colour
Context
Brand Film / Corporate Video
Associated creatives
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