Hyundai: Genesis
Brand
Date
Jun 2023
Description
This campaign for the Hyundai Genesis range anchors the automotive brand within an urban landscape, juxtaposing the precision of metropolitan architecture against the raw performance of a solo cellist. The film navigates the waterfront and city streets, contrasting high-contrast, black-and-white visuals with the fluidity of the musical sequence. Utilizing a cinematic, desaturated aesthetic, the spot captures the interplay between bridge structures, city skylines, and quiet riverfront moments. With production services provided by Paladino Casting, the piece leans into live-action techniques to frame the vehicle’s presence through a lens of grit and metropolitan texture.
Style
Horizontal, Cinematic, Desaturated
Industries
Background
Street
Context
Music Video
Associated creatives
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