Hunter Boots

Sep 2026

Hunter Boots celebrates its 170th anniversary with an expansive editorial campaign featuring Kate Moss. Shot by photographer Mikael Jansson, the series explores the brand's heritage aesthetic through both rugged outdoor environments and warm, atmospheric indoor settings. The campaign utilizes a natural light approach, capturing the subject amidst dense woodland foliage and structured garden backdrops. With hair styling by Syd Hayes, the visuals maintain a consistent editorial tone that pairs the label's signature rubber boots with layered outdoor apparel. The execution relies on a desaturated and earthy color palette, capturing textures through an analogue film technique. These images shift between vertical woodland compositions and horizontal lifestyle portraiture, framing the collection within both active and domestic spaces.

Editorial, Vertical, Warm

Analogue / film, Natural light

High Street Fashion

Forest

Advertising Campaign