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Hunt & Brew

Always Hunting
Date

Jan 2025

Description

Hunt & Brew’s Always Hunting campaign leans into a rugged, documentary-style aesthetic to spotlight the brand's coffee range. The commercial captures the untamed nature of wilderness environments, featuring archival footage of grizzly bears navigating diverse terrains. The edit employs a distinct retro, desaturated visual palette that draws on 16mm-inspired textures and live-action techniques. Produced by Rabbit, the narrative moves from these expansive forest scenes to a focused product close-up, anchoring the project in the food and beverage space. Creative development for the campaign was led by Ant White and Sunday Gravy, with Rabbit managing post-production.

Style

Documentary, Horizontal, Desaturated, Retro

Techniques

Super 8 / 16mm

Industries

Beverages

Context

TVC / TV Commercial

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