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Hunt & Brew: Always Hunting

Date

Jan 2025

Description

Hunt & Brew’s campaign, Always Hunting, takes a documentary-style approach to its beverage product narrative. The film leans into a retro home-movie aesthetic, utilizing archival footage of grizzly bears moving through wilderness and forest terrains to anchor the visual language. Crafted with a desaturated color palette, the piece prioritizes a raw, observational feel. The commercial concludes with a clean product shot of Hunt & Brew bottled coffee. Creative direction was managed by Ant White and Sunday Gravy, with production and post-production handled by Rabbit.

Style

Documentary, Horizontal, Desaturated, Retro

Techniques

Super 8 / 16mm

Industries
Context

TVC / TV Commercial

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