Hulu: Words in with Ike
Brand
Date
May 2023
Description
Hulu features Ike in this episodic streaming project, which spotlights a series of dictionary-based definitions presented through a direct-to-camera format. The production, helmed by Golden Projects, utilises low-key lighting and chiaroscuro techniques to create a moody, cinematic aesthetic. The project incorporates live-action technique alongside animated text overlays, framing the speaker against a dark background as he engages with the literature. The work is delivered in a vertical format suitable for mobile platforms.
Style
Vertical, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Pure White
Background
Black Seamless
Context
Social Media / Short Form Video
Associated creatives
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