Hulu: Better Ruins Everything
Brand
Date
Jan 2023
Description
Hulu’s ‘Better Ruins Everything’ is a fast-paced commercial campaign for the streaming platform, utilizing a series of deadpan, direct-to-camera addresses from public figures. The spot cuts between a wide range of settings, including a stadium, a helicopter, and luxury airline seating to emphasize the concept through a humorous lens. Featuring James Harden, Sarah Silverman, and Joe Manganiello, the work relies on live-action technique and sharp production values. The creative output, delivered by agency Deutsch with sound design by Mophonics, maintains a clean aesthetic through dynamic framing and polished color grading.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Jet Black
Beige
Navy
Context
TVC / TV Commercial
Associated creatives
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