Hulu: The Announcement
Brand
Date
Feb 2020
Description
Hulu presents The Announcement, a cinematic spot that leans into a stark, monochromatic aesthetic to capture a moment of reflection. Filmed in live-action, the piece utilizes low-key lighting and dramatic framing to highlight the textures of an empty stadium environment. Developed in collaboration with agency Big Family Table, the project features production by Arts & Sciences and editing by The Den Editorial. The visual approach relies on desaturated tones and an analogue film quality to maintain an atmospheric, grounded tone throughout the short-form narrative.
Style
Vertical, Cinematic, Desaturated, Monochrome
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
Color
Jet Black
Pure White
Background
Garage
Context
Brand Film / Corporate Video
Associated creatives
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