Hulu

Feb 2026

Hulu unveils its Cultura Sin Límites visual identity toolkit, a comprehensive design system developed by the agency BIEN. The project serves as a foundational creative asset for the platform, balancing abstract forms with stylized hand illustrations to foster cultural storytelling. The execution relies on motion graphics and geometric patterns to maintain a fluid brand presence across various promotional formats. Featuring saturated color palettes and neon accents, the identity leans into a high-energy aesthetic designed for multi-platform distribution. Sound design and musical composition were provided by Quadriphonic Sound, completing the toolkit's integrated sensory approach.

Horizontal, Commercial, Saturated, Neon, Graphic

Motion Graphics

Streaming Platforms

Brand Film / Corporate Video