Hugo Boss: Men's Bodywear
Brand
Date
May 2025
Description
Hugo Boss brings a focus on athleticism and form to this commercial campaign for Men's Bodywear. The film centres on a series of vignettes featuring models in dynamic motion, juxtaposing their physiques with sports equipment against a stark, high-contrast studio backdrop. The project leans into a minimalist aesthetic, utilizing sharp framing to highlight textile details and brand elements. The creative approach was developed by Team Laird, with post-production and visual effects provided by Consulate.
Style
Vertical, Commercial, Clean, Minimalist
Industries
Color
Jet Black
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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