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Hugo Boss: Fall-Winter 2026 Campaign

Date

Aug 2026

Description

The Hugo Boss Fall-Winter 2026 campaign presents a collection of fashion portraiture captured in urban and neoclassical settings. Photographer Matthew Brookes highlights the season’s tailored silhouettes, utilising clean compositions and natural light to focus on texture and structure. Featuring models Grace Elizabeth and Aaron Pierre, the series leans into an editorial aesthetic defined by its warm colour grading and polished presentation. The imagery emphasises professional tailoring, ranging from structured tweed blazers and grey suits to relaxed layering, set against expansive architectural backdrops.

Style

Editorial, Warm, Clean, Vertical

Techniques

Natural light

Background

Street

Context

Advertising Campaign

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