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BrandHoxton Campus
ProjectBrand Identity
Two wrinkled paper posters for Hoxton Campus featuring typography and abstract shapes against a black background.

Hoxton Campus Brand Identity 2021

Associated creatives

Anagram
AnagramGraphic Design

Tags

hoxton campus postershoxton campuspostersbrand identitygraphic designtypography posters

Description

This brand identity project for Hoxton Campus features two posters displayed side-by-side against a stark black background. Each poster is presented on a textured, heavily wrinkled off-white paper surface that gives a tactile, tactile quality to the mockups. The left poster displays bold serif typography reading Cycle Storage in black, accompanied by geometric blue graphic blocks and thin black circular outlines. The right poster features the phrase Work ready set against a vibrant purple block and similar minimalist line graphics. Both layouts include smaller tracking text at the top and bottom with the brand name and website URL. The overall aesthetic is clean, modern, and graphic, executed by graphic design studio Anagram.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, 3D render / CGI

Industries

Apps & Digital Platforms

Color

Cream (70%)
Sky Blue (30%)

Background

Black Seamless

Context

Advertising Campaign, Website / Web