Model kneeling on a grey mattress in a living room featuring floating game interaction bubbles and windows displaying surreal landscapes.

Model Abby Champion wearing fur coat and headscarf seated in wood-paneled room for Rouge Fashionbook

Model Abby Champion wearing a long patterned dress in a wood-trimmed interior by Jumbo Tsui for Rouge Fashionbook.

Model with white hair wearing a black blouse and patterned skirt lifted by two people in green bodysuits outside a blue house

Model with white hair wearing a black blouse and patterned skirt lifted by two people in green chroma key suits

Model with platinum blonde hair wearing pink rubber gloves hanging a white t-shirt on a clothesline on a porch

Model with white hair wearing patterned green top and white pants operating vacuum cleaner outside a blue Victorian house.

Model in patterned skirt carried by two people in green morphsuits outside a blue house with a toy UFO held overhead.

Model Abby Champion holding a bouquet of pink roses on a porch with a green-suited figure holding a cake behind her.

Model with white hair wearing a green patterned tunic vacuuming outside a Victorian house

Model Abby Champion seated indoors holding an hourglass object, surrounded by floating dialogue boxes with action verbs for Rouge Fashionbook.

Model with white hair wearing a patterned robe sitting on the floor under blue projection light

Blonde model hanging a white t-shirt on a clothesline on a blue porch for Rouge Fashionbook

Abby Champion in a patterned black and gold dress standing in an interior hall with a wooden staircase and pink daybed.

Model Abby Champion seated in a wooden chair holding a phone with a simulated red plumbob floating overhead in a wood-paneled hallway.

Model Abby Champion standing on a lit floor wearing a white sleeveless top and checkered skirt for Rouge Fashionbook

Model seated in armchair holding a phone wearing fur coat and headscarf with floating red diamond overhead

Model Abby Champion held horizontally by two figures in green bodysuits in front of a blue house for Rouge Fashionbook.

Model wearing a plaid jacket and headscarf sits at a wooden table with plates of food, featuring a floating computer cursor graphic.

Model Abby Champion holding pink flowers standing on a porch next to a green spandex suit figure for Rouge Fashionbook

Rouge Fashionbook How to Sims-ify Reality? 2026

About

How to Sims-ify Reality? for Rouge Fashionbook subverts the traditional fashion editorial by transplanting the mechanics of life-simulation video games into a physical, suburban environment. Photographer Jumbo Tsui captures model Abby Champion navigating surreal, domestic tableaux—from suburban porches to wood-paneled interiors—where familiar everyday objects are reimagined through the lens of virtual interaction. By integrating visual effects, such as floating UI interaction boxes and the iconic red plumbob, the project leans into a playful, uncanny aesthetic. The creative team, featuring styling by Karolyn Pho, hair by Lauren Palmer-Smith, and makeup by Samuel Paul, utilizes direct flash and chroma key techniques to bridge the gap between human performance and digital artifice. The result is a commentary on modern art direction that blurs the line between analogue reality and programmed simulation.