House of Cans

Jun 2021

House of Cans presents a cohesive brand identity developed by IYA Studio, capturing the food and beverage brand’s character through a combination of whimsical illustration and structured typographic systems. The project spans across product packaging, menu design, and collateral, establishing a visual language that relies on tactile, off-white paper stocks and a natural earth-toned color palette. Photography by Jonathan Donovan documents the identity, utilizing clean studio setups and macro focus to emphasize the intricate graphic patterns and metallic textures of the beverage containers. The work employs a 3D render/CGI technique for dynamic product placement alongside minimalist flat-lay photography that highlights the brand’s consistent vector-based typographic hierarchy.

Horizontal, Commercial, Clean

Advertising Campaign