ProjectBrand Identity

Brand Identity 2021
Associated creatives
Tags
Description
This product shot features a roll of white packaging tape displayed against a solid black background. The tape displays bold black typography and a central circular monogram logo consisting of the letters HOC. The clean, high-contrast composition highlights the graphic design work created by IYA Studio and photographed by Jonathan Donovan for House of Cans. Subtle faded pattern details are visible across the surface of the white tape material.
Style
Horizontal, Commercial, Monochrome, Clean
Techniques
Typography
Color
Pure White (70%)
Jet Black (30%)
Background
Black Seamless
Context
Advertising Campaign