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Brand
H&M
ProjectWomen Loungewear
Model kneeling against a plain white studio background wearing cream loungewear and holding her shoulder.

H&M Women Loungewear 2025

Associated creatives

Mark Rabadan
Mark RabadanPhotographer
Elin Hagstrom
Elin HagstromArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Devyn Garcia
Devyn GarciaModel

Tags

model kneeling in cream loungewearwoman kneeling in lounge setmodel in ribbed topcream loungewear setwoman kneelingmodel posing

Description

This image for the H&M Women Loungewear campaign features model Devyn Garcia kneeling gracefully against a clean white seamless studio background. She wears a soft cream ribbed top and matching lounge bottoms, her dark wavy hair cascading softly as she poses with a gentle touch to her shoulder. The lighting is bright and even, highlighting natural textures and soft tones. Art direction by Elin Hagstrom complements the minimalist aesthetic, with hair styling by Andrea Martinelli and makeup by Regina Törnwall, captured through the lens of photographer Mark Rabadan.