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Model wearing dark sunglasses and an oversized black belted wrap coat against a white background.
Model Ruiyi Zhang wearing a grey textured knit crewneck sweater against a neutral studio backdrop for H&M.
Close-up portrait of model Sara Caballero wearing a white crew neck top with gold earrings against a black background.
Model wearing an oversized black leather jacket over a black turtleneck against a dark seamless studio backdrop.
East Asian model in black sunglasses, a black zip-up hoodie, and a matching slit maxi skirt against a white studio backdrop.
Close-up portrait of model Sara Caballero in a black tailored blazer and ribbed metallic cuff earring against a white background.
Model wearing an oversized white button-up shirt and dark sunglasses in profile against a black studio background.
Model clutching a black leather jacket to her chest wearing wide-leg light blue jeans against a white studio backdrop.
Model Ruiyi Zhang poses in an oversized dark tailored pantsuit in a bright minimalist interior space.
Model Sara Caballero wearing an oversized dark brown tailored trouser suit against a pale studio backdrop.
Model seated in a white long-sleeve top and black trousers against a solid black backdrop for H&M.
Model wearing dark sunglasses and an oversized black belted wrap coat against a white background.
Model Ruiyi Zhang wearing a grey textured knit crewneck sweater against a neutral studio backdrop for H&M.
Close-up portrait of model Sara Caballero wearing a white crew neck top with gold earrings against a black background.

H&M Studio Essential A/W 26 2026

About

The H&M Studio Essential A/W 26 campaign highlights a collection of tailored silhouettes and foundational wardrobe pieces. The series employs a clean, minimalist aesthetic, utilizing high-contrast studio lighting to emphasize the textures of wool, leather, and structured denim. Photographed by Sarah Blais, the imagery maintains a sharp, editorial focus across both monochrome and full-color portraits. Stylist Lisa Lindqwister shapes the collection through fluid layering and understated accessories, while art direction by Emelie Engstrand ensures a consistent visual language. Models Sara Caballero and Ruiyi Zhang front the campaign, with grooming complemented by hair stylist Lachlan Mackie.

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