H&M Studio Essential A/W 26 2026

Description

Model Ruiyi Zhang is captured in a close-up studio portrait for the H&M Studio Essential A/W 26 project. She wears a thick, textured medium-grey crewneck knit sweater with ribbing at the collar. Lit with soft, diffused studio light, she faces forward with a composed expression against a pale grey seamless background. The shoot features photography by Sarah Blais and styling by Lisa Lindqwister.

Style

Vertical, Clean, Minimalist, Commercial

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Lookbook