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Brand
H&M
ProjectStudio Essential A/W 26
Model Ruiyi Zhang wearing a grey textured knit crewneck sweater against a neutral studio backdrop for H&M.

H&M Studio Essential A/W 26 2026

Associated creatives

Sarah Blais
Sarah BlaisPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Emelie Engstrand
Emelie EngstrandArt Director
Lachlan Mackie
Lachlan MackieHair Stylist
Ruiyi Zhang
Ruiyi ZhangModel
Sara Caballero
Sara CaballeroModel

Tags

ruiyi zhangeast asian womangrey crewneck sweatergrey sweaterknit crewneckwool sweaterknitwear

Description

Model Ruiyi Zhang is captured in a close-up studio portrait for the H&M Studio Essential A/W 26 project. She wears a thick, textured medium-grey crewneck knit sweater with ribbing at the collar. Lit with soft, diffused studio light, she faces forward with a composed expression against a pale grey seamless background. The shoot features photography by Sarah Blais and styling by Lisa Lindqwister.