BrandH&M
ProjectStudio Essential A/W 26

H&M Studio Essential A/W 26 2026
Associated creatives
Tags
Description
A low-angle fashion portrait captured for H&M Studio Essential A/W 26, photographed by Sarah Blais with styling by Lisa Lindqwister and art direction by Emelie Engstrand. The model is seated and styled in a heavy, structured black belted wrap coat with dramatic draped lapels over a dark grey high-neck turtleneck. She wears dark black angular sunglasses and ribbed metallic earrings, with her dark hair swept back cleanly by hair stylist Lachlan Mackie. Diffused, soft studio lighting illuminates the textural wool fabric of the coat against a clean, minimal white backdrop.
Style
Editorial, Vertical, Clean, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Jet Black (80%)
Charcoal (20%)
Background
White Seamless, Residential Building
Context
Advertising Campaign

