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Smiling woman in an orange top with a red flower in her hair against a green background

Woman with long dark hair wearing a vibrant orange denim jacket against a green backdrop.

Black model in white fringe dress posing against a textured vibrant blue background for H&M and Rio campaign.

Woman with long black hair wearing a turquoise bikini top and striped trousers against a vivid green background

Portrait of Ice Spice in an orange dress wearing large yellow earrings against a plain white background

Model in an orange pleated mini dress with braided straps against a bright blue textured background.

Model with long braided hair wearing an orange bikini and beaded jewelry against a plain white background

Model Ice Spice in an orange bikini and skirt with a red hibiscus in her long curly hair against a green background for H&M and Rio

Full-length portrait of a woman with long blonde hair wearing a white tank top and blue denim jeans against a textured green background.

Close-up portrait of a woman with blonde hair, smiling with closed eyes and holding her hands to her head against a plain white background.

Woman in patterned black and tan outfit with vibrant orange and green bangles against white background

Close-up portrait of a smiling woman with voluminous dark curly hair holding a vibrant pink rose against a bright background.

Portrait of smiling woman with voluminous dark curly hair holding a bright yellow flower against a warm background.

Ice Spice in black fringed dress jumping playfully against vibrant blue backdrop for H&M campaign

Woman in red swimsuit wearing large feathered wings posing against a vibrant blue background for HM and Rio

Portrait of a man with dyed blonde-tipped hair embracing a woman with dark hair and bangs against a bright blue background for H&M

Woman wearing an orange flowing cape and matching trousers posing against a vibrant blue textured studio background.

Portrait of an older woman with voluminous dark hair wearing an amber beaded necklace and an orange top against a white background

Two models posing against a white seamless background for the H&M and RIO project, photographed by Rafael Pavarotti.

Model in black dress holding a palm frond standing against a white seamless background for H&M

Smiling woman in an orange top with a red flower in her hair against a green background

Woman with long dark hair wearing a vibrant orange denim jacket against a green backdrop.

Black model in white fringe dress posing against a textured vibrant blue background for H&M and Rio campaign.

H&M H&M&RIO 2026

About

H&M presents H&M&RIO, a vibrant fashion campaign photographed by Rafael Pavarotti. The imagery leans into a high-contrast visual language, utilising saturated color blocking and graphic studio settings to highlight the collection's energetic silhouettes. The project captures a diverse cast, including talent Ice Spice, styled in a variety of textured garments and bold accessories. Throughout the campaign, the use of soft light and clean compositions grounds the playful, editorial aesthetic in a polished finish.

Brand

Credits

Rafael Pavarotti

Industries

High Street Fashion

Styles

Editorial Vertical Warm

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