H&M

May 2026

H&M presents the H&M&RIO fashion campaign, a high-street collaboration captured by photographer Rafael Pavarotti. The series utilizes saturated color blocking and graphic compositions to showcase a vibrant wardrobe of voluminous silhouettes and structured knitwear. Through a series of studio portraits featuring Ice Spice, the imagery emphasizes high-contrast backdrops and playful styling. The project leans into a polished, editorial aesthetic, utilizing soft light and consistent beauty lighting to define its subjects. Each frame maintains a focus on textured fabrics and bold accessory choices, resulting in a cohesive visual language that remains distinct within the fashion industry.

Vertical, Commercial, Saturated

High Street Fashion

Coloured Seamless

Advertising Campaign