H&M: H&M&RIO
Brand
Date
May 2026
Description
H&M presents H&M&RIO, a vibrant fashion campaign photographed by Rafael Pavarotti. The imagery leans into a high-contrast visual language, utilising saturated color blocking and graphic studio settings to highlight the collection's energetic silhouettes. The project captures a diverse cast, including talent Ice Spice, styled in a variety of textured garments and bold accessories. Throughout the campaign, the use of soft light and clean compositions grounds the playful, editorial aesthetic in a polished finish.
Style
Vertical, Editorial, Warm
Industries
Context
Advertising Campaign
Associated creatives
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