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ProjectH&M&RIO
Ice Spice in black fringed dress jumping playfully against vibrant blue backdrop for H&M campaign

H&M H&M&RIO 2026

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Talent Ice Spice is captured mid-air in a joyful, energetic leap for the H&M&RIO campaign by H&M. She wears a sleeveless black knit dress with dramatic fringe detailing along the hem, paired with black sandals and vibrant orange statement earrings. Her voluminous dark curly hair fans out dynamically as she smiles with her eyes closed, hands raised to her head in a carefree gesture. The lighting is direct and high-contrast, casting sharp definitions against a heavily textured rich blue studio background. Shot by photographer Rafael Pavarotti, the image exudes a vibrant, high-energy mood with saturated primary blue tones dominating the composition.