H&M: H&M&NEW YORK 2026
Brand
Date
Feb 2026
Description
H&M presents their New York 2026 fashion campaign, a high-street collection that highlights bold layering and textural contrasts. Photographed by Rafael Pavarotti, the series leans into a high-key, graphic aesthetic, utilizing clean studio environments to frame the garments against stark white backdrops. The campaign features talent including Lynn Yaeger, Liya Kebede, Paloma Elsesser, and Ice Spice. The imagery emphasizes individual styling, from elaborate denim and tulle combinations to oversized streetwear staples like paint-splattered denim and plaid flannels, captured with soft, deliberate lighting.
Style
Vertical, Editorial, Clean
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.