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Ice Spice with pink hair wearing a black graphic t-shirt and baggy denim jeans against a white background

Portrait of Ice Spice wearing a large diamond pendant necklace and dark top against a plain white background.

Model wearing a brown jacket over a grey hoodie and blue jeans against a white backdrop

Close-up monochrome portrait of a smiling person with dark hair, nose ring, and multiple rings on hands against white background.

Model with curly blonde hair wearing a brown leather jacket, argyle cardigan, and denim skirt against white background.

Portrait of a young man with curly blonde hair and freckles wearing a black jacket with a fur collar

Lynn Yaeger in a black jacket with a large teal fur collar and a red tulle skirt against a white studio background

Close-up monochrome portrait of Lynn Yaeger wearing a dark faux fur collar against a white background

Model in black blazer and knee-high boots wearing a headscarf against a bright white background for H&M New York 2026

Close-up portrait of a woman wearing a black patterned headscarf and a septum nose ring against a white background.

Full-length portrait of a female model wearing an olive cardigan, blue plaid shirt, graphic tee, distressed denim skirt, and black boots against a white background.

Close-up portrait of a young woman resting her chin on her hand, wearing a plaid shirt and rings against a dark background.

Liya Kebede wearing a blue denim jacket with layered necklaces against a white background for H&M

Black and white portrait of a smiling woman with long flowing hair wearing a denim jacket, photographed by Rafael Pavarotti for H&M.

Model in denim jacket and shorts with white t-shirt posing against a bright white background for H&M

Close-up black and white portrait of a woman wearing hoop earrings and denim jacket, resting chin on finger

Model Paloma Elsesser wearing a grey t-shirt and loose blue denim jeans against a plain white background

Close-up portrait of Paloma Elsesser winking and smiling broadly, wearing a crewneck t-shirt and hoop earrings against a white background.

Model wearing a red plaid shirt, graphic tee, and paint-splattered jeans against a white background for H&M.

Black and white portrait of a woman with long hair holding her hands to her head against a dark background

H&M H&M&NEW YORK 2026 2026

About

H&M presents their New York 2026 fashion campaign, a high-street collection that highlights bold layering and textural contrasts. Photographed by Rafael Pavarotti, the series leans into a high-key, graphic aesthetic, utilizing clean studio environments to frame the garments against stark white backdrops. The campaign features talent including Lynn Yaeger, Liya Kebede, Paloma Elsesser, and Ice Spice. The imagery emphasizes individual styling, from elaborate denim and tulle combinations to oversized streetwear staples like paint-splattered denim and plaid flannels, captured with soft, deliberate lighting.