H&M
H&M&NEW YORK 2026
Brand
ProjectH&M&NEW YORK 2026
Date
Feb 2026
Description
H&M presents the 2026 New York campaign, a high-fashion series captured by photographer Rafael Pavarotti. The collection leans into an eclectic mix of layered silhouettes and bold, graphic textures. The campaign features a diverse cast including talent Lynn Yaeger, Liya Kebede, Paloma Elsesser, and Ice Spice. The imagery utilizes a high-key, clean studio aesthetic, focusing on the interplay of volume and streetwear-inspired styling across a stark white backdrop.
Style
Vertical, Commercial
Industries
High Street Fashion
Background
White Seamless
Context
Advertising Campaign
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