H&M H&M&NEW YORK 2026 2026

About

This striking black and white portrait captures a joyful woman with long, textured hair, wearing a classic denim jacket. Her hand is raised to her hair in a candid, dynamic gesture as she laughs with her eyes closed. The high-contrast monochromatic lighting emphasizes the grain of the denim and the movement of her hair against a plain dark background. Photographed by Rafael Pavarotti as part of the H&M and New York 2026 project, the image embodies an energetic and expressive commercial style.