H&M
H&M x Lorena Saravia Collection
Brand
Date
Aug 2025
Description
The H&M x Lorena Saravia collection brings a refined minimalist aesthetic to the high street fashion market. The campaign features a series of portraits that emphasize clean lines and structural silhouettes, utilizing soft light and a muted palette to highlight garment construction. Creative direction for the collaboration was led by Ann-Sofie Johansson, working alongside designer Lorena Saravia. The photography employs an editorial approach, focusing on tactile surfaces and minimalist composition to document the collection’s focus on tailored textures and monochromatic styling.
Style
Editorial, Horizontal
Industries
High Street Fashion
Context
Lookbook
Associated creatives
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