H&M: H&M x Lorena Saravia Collection
Brand
Date
Aug 2025
Description
The H&M x Lorena Saravia collection brings a refined edge to high street fashion, focusing on structured silhouettes and monochromatic palettes. The collaboration merges Saravia’s signature tailored aesthetic with accessible design, resulting in a series of minimalist portraits that highlight clean lines and garment construction. The campaign imagery balances bold, high-contrast studio portraits with more subdued, tactile shots. By utilizing soft lighting against textured plaster backdrops, the visuals emphasize the interplay between fabric and form. Creative direction for the collection was led by Ann-Sofie Johansson, alongside the designs of Lorena Saravia.
Style
Editorial, Horizontal
Industries
Color
Jet Black
Context
Lookbook, Advertising Campaign
Associated creatives
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