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·H&M x Lorena Saravia Collection

Model wearing dark jacket and tall boots sitting on a wooden cabinet against a textured grey wall

Model wearing a black wide-brim hat, cream turtleneck sweater, and dark trousers standing against a textured pale green wall.

Model crouching against a textured stone wall wearing a white outfit, dark hat, and tall boots for H&M x Lorena Saravia

A woman with long dark hair wearing a dark fringe jacket seated against a rustic textured leather backdrop.

Model standing against a textured wall wearing a cream-colored long-sleeve dress with patterned skirt from H&M and Lorena Saravia.

Model wearing a black hat, dark patterned poncho, and long black dress standing inside a carved white stone cave.

Close-up portrait of a model wearing a wide-brimmed black hat with patterned band and dark jacket.

Model wearing a light dress, dark hat, and tall black boots framed within a dark rocky cave opening.

Model wearing a white dress, black hat, and black boots standing inside a cave opening framing the scene

Model wearing black fedora hat and fringe skirt walking up stone stairs

Model in black fringe cape and hat walking through a sandstone cave carved with arched openings.

Model wearing dark fringe clothing inside a natural stone cave or cavern formation.

A silhouetted model wearing a fedora hat viewed through a heavily frosted or textured glass panel.

Model with long dark hair wearing a dark fringed leather jacket seated against a distressed leather background.

H&M H&M x Lorena Saravia Collection 2025

About

The H&M x Lorena Saravia collection brings a refined edge to high street fashion, focusing on structured silhouettes and monochromatic palettes. The collaboration merges Saravia’s signature tailored aesthetic with accessible design, resulting in a series of minimalist portraits that highlight clean lines and garment construction. The campaign imagery balances bold, high-contrast studio portraits with more subdued, tactile shots. By utilizing soft lighting against textured plaster backdrops, the visuals emphasize the interplay between fabric and form. Creative direction for the collection was led by Ann-Sofie Johansson, alongside the designs of Lorena Saravia.