H&M
H&M White Lotus
Brand
ProjectH&M White Lotus
Date
Mar 2025
Description
H&M presents the 'White Lotus' editorial, a fashion campaign that explores travel-inspired aesthetics. Photographed by Alasdair McLellan, the series captures a holiday-ready narrative centered on refined utility and relaxed silhouettes. Featuring model Nora Svenson, the campaign employs clean studio lighting to highlight textured fabrics and vacation-focused accessories. The project features fashion direction by Elodie David Touboul, with set design by Andy Hillman. The compositions utilise a neutral backdrop to frame travel-ready ensembles and lifestyle details, maintaining a consistent aesthetic across all shots.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Chocolate
Background
White Seamless
Context
Advertising Campaign
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