H&M: H&M White Lotus
Brand
Date
Mar 2025
Description
H&M presents its White Lotus fashion campaign, a travel-inspired series photographed by Alasdair McLellan. The work explores a vacation narrative through editorial photography, featuring model Nora Svenson in a collection of relaxed, sophisticated separates and accessories. Fashion director Elodie David Touboul coordinates the styling, blending neutral tones with patterned accents. Set designer Andy Hillman creates a sterile, airport-influenced studio environment that highlights the polished aesthetic and clean composition of the series. The campaign utilizes natural light and a bright palette to emphasize texture and detail.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Chocolate
Background
White Seamless
Context
Advertising Campaign
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