H&M H&M White Lotus 2025

Description

A fashion campaign image for the H&M White Lotus project, photographed by Alasdair McLellan with fashion direction by Elodie David Touboul and set design by Andy Hillman. The image features model Nora Svenson posing in front of a row of silver airport seating against a neutral background. She wears a relaxed beige blouse, textured shorts, a brown hat, and a striking patterned green scarf draped over her shoulder. In one hand she holds a passport and boarding pass, while her other hand rests on the handle of a metallic wheeled suitcase covered in stickers. The lighting is clean and bright, accentuating the polished textures of the luggage and the rich tones of the styling.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Transport Hub

Context

Advertising Campaign