H&M H&M White Lotus 2025

Description

This fashion editorial image for the H&M White Lotus project was photographed by Alasdair McLellan with fashion direction by Elodie David Touboul and set design by Andy Hillman. Model Nora Svenson is seated on a metallic waiting-room style bench against a neutral studio background, wearing a sleeveless black and white patterned dress with cut-out details. She wears dark sunglasses and a dark travel neck pillow around her neck, leaning back with her arms resting on the back of the bench. On the floor beside her rests a straw bag adorned with a green patterned scarf and a striped towel, while she wears embellished brown sandals with floral appliqués.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign, Editorial