H&M
H&M SWIMWEAR 2025
Brand
ProjectH&M SWIMWEAR 2025
Date
Dec 2024
Description
H&M presents the 2025 swimwear collection in this latest fashion campaign. Captured by photographer Alejandro Sonoro, the imagery centres on model Devi Rae, highlighting a series of contrast-trim bikinis and one-piece designs with clean, graphic cut-outs. The aesthetic leans into a minimalist studio environment, utilising monochrome tones and sharp directional lighting to define the silhouettes. Marina Andersson oversaw the hair and makeup styling, while casting was directed by Nathan Couzins. The collection is captured with a focus on editorial clarity and commercial versatility.
Style
Vertical, Clean, Commercial
Techniques
Natural light
Industries
Swimwear
Color
Jet Black
Pure White
Background
White Seamless
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