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H&M: H&M SWIMWEAR 2025

Brand
H&M
Date

Dec 2024

Description

The H&M Swimwear 2025 campaign presents a series of studio-based portraits showcasing the latest collection. Photographed by Alejandro Sonoro, the imagery leans into a clean, minimalist aesthetic that highlights the functional details of the swimwear pieces, such as contrast piping, tie-side closures, and structural cut-outs. Featuring model Devi Rae, the editorial project uses natural light to create sharp, defined shadows against stark studio backdrops. The monochrome-graded visuals emphasise texture and form through a commercial lens. Makeup artist Marina Andersson and casting director Nathan Couzins contributed to the production, which centers on high-contrast compositions and defined silhouettes.

Style

Vertical, Clean, Commercial

Techniques

Natural light

Industries
Swimwear
Color
Jet Black
Pure White
Background

White Seamless

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