Logo
  • Home
  • ·Media
  • ·H&M Swimwear 2025 campaign model in black bikini
Brand
H&M
ProjectH&M SWIMWEAR 2025
Model in a black bikini with white trim standing against a white seamless background with windblown hair.

H&M H&M SWIMWEAR 2025 2024

Associated creatives

Alejandro Sonoro
Alejandro SonoroPhotographer
Marina Andersson
Marina AnderssonMakeup Artist
Nathan Couzins
Nathan CouzinsCasting Director
Devi Rae
Devi RaeModel

Tags

woman in black bikiniblack bikiniwoman in bikinibikiniblonde modelwoman standingprofile portrait

Description

This image for the H&M Swimwear 2025 campaign features a female model captured in profile against a minimalist white seamless backdrop. She wears a contrasting black bikini set accented with thin white piping and tie-side details on the bottoms. Her long, blonde hair blows dynamically across the frame as she tilts her head back with her hand raised near her crown. Natural direct lighting casts a sharp, defined shadow profile onto the wall behind her. The composition emphasises clean commercial styling and sun-kissed textures.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Swimwear

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign