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  • ·H&M Swimwear 2025 campaign portrait with Devi Rae
Brand
H&M
ProjectH&M SWIMWEAR 2025
Model wearing a dark bikini with white trim against a plain white background, hair blowing across face.

H&M H&M SWIMWEAR 2025 2024

Associated creatives

Alejandro Sonoro
Alejandro SonoroPhotographer
Marina Andersson
Marina AnderssonMakeup Artist
Nathan Couzins
Nathan CouzinsCasting Director
Devi Rae
Devi RaeModel

Tags

woman in dark bikiniwoman in bikinidark bikini with white trimbikinimodelblonde hair blowingwoman

Description

This commercial portrait for the H&M Swimwear 2025 campaign features model Devi Rae captured by photographer Alejandro Sonoro. The subject wears a dark bikini set featuring contrasting white trim, posed against a clean, unbroken white studio background with natural lighting casting soft shadows. Her blonde hair sweeps dynamically across her face, adding movement to the composition. The monochrome-graded aesthetic highlights sharp clean lines and crisp contrast.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Natural light

Industries

Swimwear

Color

Jet Black (70%)
Pure White (30%)

Background

White Seamless

Context

Advertising Campaign