H&M
H&M SUMMER IN ATHENS
Brand
ProjectH&M SUMMER IN ATHENS
Date
Jun 2025
Description
H&M presents their Summer in Athens campaign, a high street fashion project featuring model Theopisti Pourliotopoulou. Photographed by Luc Coiffait, the series focuses on lightweight openwork crochet garments and sculptural gold accessories. The imagery utilizes natural light and a shallow depth of field to emphasize the tactile quality of the knit patterns. Shot in a vertical, commercial format, the campaign leans into a warm aesthetic that captures organic textures and detailed craftsmanship.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Cream
Context
Advertising Campaign
Associated creatives
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