H&M presents their Summer in Athens campaign, a fashion series captured by photographer Luc Coiffait. The imagery features model Theopisti Pourliotopoulou showcasing seasonal crochet pieces through a series of portrait and lifestyle shots.
The aesthetic leans into natural light and warm tones, highlighting the tactile quality of the openwork knit garments. The production utilizes a shallow depth of field to keep the focus on the intricate textures of the clothing and gold accessories, defining the visual language of the collection.
