H&M: H&M SUMMER IN ATHENS
Brand
Date
Jun 2025
Description
H&M presents their Summer in Athens campaign, a fashion series captured by photographer Luc Coiffait. The imagery features model Theopisti Pourliotopoulou showcasing seasonal crochet pieces through a series of portrait and lifestyle shots. The aesthetic leans into natural light and warm tones, highlighting the tactile quality of the openwork knit garments. The production utilizes a shallow depth of field to keep the focus on the intricate textures of the clothing and gold accessories, defining the visual language of the collection.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Color
Cream
Context
Advertising Campaign
Associated creatives
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