H&M
H&M SUMMER IN ATHENS
Brand
ProjectH&M SUMMER IN ATHENS
Date
Jun 2025
Description
H&M presents their Summer in Athens campaign, a fashion-focused series captured by photographer Luc Coiffait. The imagery features model Theopisti Pourliotopoulou showcasing seasonal knitwear, specifically an openwork crochet mini dress and an intricate open-knit top. Utilizing natural light and a warm color palette, the shoot emphasizes tactile surfaces and organic lace patterns. The production relies on a commercial aesthetic, characterized by shallow depth of field and clear portraiture that highlights the intricate knit structures of the collection.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Cream
Context
Advertising Campaign
Associated creatives
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