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Model Theopisti Pourliotopoulou wearing a white patterned crochet mini dress and gold statement earrings at an outdoor cafe table.

H&M H&M SUMMER IN ATHENS 2025

About

Model Theopisti Pourliotopoulou poses outdoors while leaning against a dark green chair for the H&M Summer in Athens campaign shot by photographer Luc Coiffait. She wears a sleeveless, body-skimming white openwork crochet mini dress featuring intricate organic lace patterns over a light underlayer. Her hair is gathered in a relaxed updo with loose tendrils framing her face, accessorized with sculptural gold drop earrings and a matching textured gold cuff bracelet. Natural, diffused outdoor lighting illuminates the setting with a shallow depth of field softly blurring the background.

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Background

Café

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Advertising Campaign