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Brand
H&M
ProjectH&M SUMMER IN ATHENS
Model Theopisti Pourliotopoulou wearing a white patterned crochet mini dress and gold statement earrings at an outdoor cafe table.

H&M H&M SUMMER IN ATHENS 2025

Associated creatives

Luc Coiffait
Luc CoiffaitPhotographer
Theopisti Pourliotopoulou
Theopisti PourliotopoulouModel

Tags

white crochet mini dresscrochet mini dresswhite crochet dresslace mini dresscrochet dresswhite lace dressgold statement earringsgold drop earringsgold cuff braceletwoman in crochet dress

Description

Model Theopisti Pourliotopoulou poses outdoors while leaning against a dark green chair for the H&M Summer in Athens campaign shot by photographer Luc Coiffait. She wears a sleeveless, body-skimming white openwork crochet mini dress featuring intricate organic lace patterns over a light underlayer. Her hair is gathered in a relaxed updo with loose tendrils framing her face, accessorized with sculptural gold drop earrings and a matching textured gold cuff bracelet. Natural, diffused outdoor lighting illuminates the setting with a shallow depth of field softly blurring the background.

Style

Vertical, Commercial, Warm, Tactile

Techniques

Natural light

Industries

High Street Fashion

Color

Cream (70%)

Background

Café

Context

Advertising Campaign