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Model Theopisti Pourliotopoulou wearing a white open-knit crochet sleeveless top and gold bracelets in bright sunlight.

H&M H&M SUMMER IN ATHENS 2025

Associated creatives

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Description

Model Theopisti Pourliotopoulou poses in a close, sunlit portrait for the H&M Summer in Athens campaign photographed by Luc Coiffait. She wears an intricate sleeveless off-white crochet open-knit top accented with wide gold cuff bracelets on both wrists and sculptural drop earrings. Direct natural sunlight casts defined shadows across her face, emphasizing natural skin texture and the detailed knit pattern of the garment.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Cream (70%)

Context

Advertising Campaign