Brand
ProjectH&M SUMMER IN ATHENS

H&M H&M SUMMER IN ATHENS 2025
Associated creatives
Tags
Description
Model Theopisti Pourliotopoulou poses in a close, sunlit portrait for the H&M Summer in Athens campaign photographed by Luc Coiffait. She wears an intricate sleeveless off-white crochet open-knit top accented with wide gold cuff bracelets on both wrists and sculptural drop earrings. Direct natural sunlight casts defined shadows across her face, emphasizing natural skin texture and the detailed knit pattern of the garment.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Cream (70%)
Context
Advertising Campaign