H&M
H&M Studio Holiday 2025
Nov 2025
H&M Studio’s Holiday 2025 campaign leans into a theatrical, editorial aesthetic defined by sharp tailoring and dramatic silhouettes. Featuring model Steinberg, the imagery presents a mix of structured evening wear and volume-heavy textiles, captured against minimalist, low-key studio backdrops. The collection emphasizes tactile details, from sequined finishes and crisp white poplin to intricate crystal accessories. The project was captured by photographer Daniel Archer, with fashion styling by Nathan Klein and art direction by Mimi Makela. Supporting the visual execution, the production includes hair styling by Ali Pirzadeh, makeup by Lauren Reynolds, set design by Tobias Blackmore, and manicure work by Sabrina Gayle. Casting was overseen by Jessica Martinelli.
Editorial, Vertical
High Street Fashion
Grey Seamless
Advertising Campaign
