H&M H&M Studio Holiday 2025 2025

Description

This commercial campaign image for H&M Studio Holiday 2025 features a model lying gracefully on a dark, highly reflective surface. The subject wears a long, form-fitting gold sequin gown that shimmers under studio lighting, creating a striking contrast against the dark background. The composition captures the model reclining in profile with her head resting on her arm, with a clear reflection visible on the glossy ground below. Daniel Archer captured the photography, with fashion styling by Nathan Klein and art direction by Mimi Makela.