H&M H&M Studio Holiday 2025 2025

Description

This portrait from the H&M Studio Holiday 2025 campaign features a model captured by photographer Daniel Archer with styling by Nathan Klein and art direction by Mimi Makela. The composition focuses on a close-up angle of the model wearing a black beret and a dark sleeveless top. Distinctive beauty details include graphic blue eyeliner framing the eyes and subtle lip color, complemented by hair styling from Ali Pirzadeh. The subject is posed against a smooth, neutral gradient grey background under soft, directional studio lighting.

Style

Editorial, Vertical, Desaturated, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign, Lookbook