H&M
H&M Studio Festival
Brand
ProjectH&M Studio Festival
Date
May 2025
Description
The H&M Studio Festival campaign presents a seasonal collection through a series of editorial portraits. Photographed by Hedvig Jenning, the imagery captures model Stella Lucia in outdoor settings, juxtaposing structured architectural backgrounds with soft natural textures. The creative direction leans into a modern festival aesthetic, incorporating Y2K-inspired silhouettes and metallic hardware details. Technical execution relies on crisp natural light, with hair styling by Jacob Kajrup and makeup by Patrick Glatthaar providing a clean, polished finish to the editorial look.
Style
Editorial, Vertical
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.