H&M: H&M Studio Festival
Brand
Date
May 2025
Description
The H&M Studio Festival campaign presents a seasonal collection through a series of editorial portraits. Photographed by Hedvig Jenning, the imagery focuses on textural contrasts, pairing lightweight knits and sheer fabrics with structured leather footwear. Natural light provides a clean, consistent aesthetic across both architectural and natural settings. Featuring model Stella Lucia, the project incorporates subtle Y2K references within the styling. The beauty look, characterized by soft textures and deliberate accents, was developed by hair stylist Jacob Kajrup and makeup artist Patrick Glatthaar.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Color
Jet Black
Context
Advertising Campaign
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