Brand
ProjectH&M Studio Festival

H&M H&M Studio Festival 2025
Associated creatives
Tags
Description
Photographed by Hedvig Jenning for the H&M Studio Festival campaign, model Stella Lucia reclines on a lush green lawn with subtle wildflowers. She wears black wraparound sunglasses, a cropped black lightweight jacket, a translucent pleated lilac wrap skirt with a high slit, and tall black leather harness biker boots. Hair styling by Jacob Kajrup and makeup by Patrick Glatthaar complement the modern festival aesthetic. The composition features a high-angle perspective bathed in crisp natural sunlight.
Style
Editorial, Vertical, Y2K
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (50%)
Lilac (40%)
Background
Meadow
Context
Advertising Campaign

