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Brand
H&M
ProjectH&M Studio Festival
Model Stella Lucia wearing a sheer pink knit mini dress and black buckle boots perched on a metal railing against a grey wall.

H&M H&M Studio Festival 2025

Associated creatives

Hedvig Jenning
Hedvig JenningPhotographer
Jacob Kajrup
Jacob KajrupHair Stylist
Patrick Glatthaar
Patrick GlatthaarMakeup Artist
Stella Lucia
Stella LuciaModel

Tags

stella luciapink knit dresssheer knit dressknit mini dresspink mini dressblack leather bootsblack harness bootsblack biker bootsknee high bootsblonde woman sitting

Description

Model Stella Lucia poses perched atop a metal post against a vertical grey stone panel facade for the H&M Studio Festival campaign. She wears a semi-sheer dusty rose long-sleeve knit mini dress paired with black leather harness boots featuring metallic buckle hardware. Her layered blonde hair falls naturally around her shoulders under diffused outdoor lighting. The image captures a blend of tactile knit textures and structured leather footwear against a neutral architectural backdrop.

Style

Editorial, Vertical

Techniques

Natural light

Industries

High Street Fashion

Color

Dusty Rose (50%)
Jet Black (30%)
Butter (20%)

Background

Sports Venue, Stone Texture

Context

Advertising Campaign