H&M
H&M S/S 24 Lookbook
Brand
ProjectH&M S/S 24 Lookbook
Date
Feb 2024
Description
The H&M S/S 24 lookbook presents a series of clean, editorial fashion portraits that emphasize tailored silhouettes against rugged, coastal landscapes. The collection leans into a minimalist aesthetic, utilizing natural light to highlight the textural contrast between structured apparel and the volcanic rock formations of the background. Photographed by Paulo Almeida with art direction from Elin Hagstrom, the project features model Abény Nhial. The visual narrative moves between high-contrast monochrome imagery shot on analogue film and warmer, saturated shots that focus on the architectural lines of the seasonal garments.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Background
Rocky Coast
Context
Lookbook
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