H&M: H&M S/S 24 Lookbook
Brand
Date
Feb 2024
Description
The H&M S/S 24 Lookbook presents a study in minimalist fashion, set against the raw, rugged textures of a volcanic coastline. Captured by photographer Paulo Almeida with art direction by Elin Hagstrom, the series highlights the seasonal collection through a blend of clean, editorial portraiture and lifestyle-focused imagery. Featuring model Abény Nhial, the lookbook leverages natural light to emphasize the structured silhouettes and tactile fabrics of the garments. The production oscillates between high-contrast monochrome analogue film shots and warm, vibrant color frames, grounding the polished apparel in the organic elements of water and stone.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
Rocky Coast
Context
Lookbook
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