H&M H&M S/S 24 Lookbook 2024

Description

Model Abény Nhial poses along a dark volcanic rocky coastline against calm ocean waters for the H&M S/S 24 Lookbook, shot by photographer Paulo Almeida with art direction by Elin Hagstrom. She wears a minimalist black scoop-neck tank top tucked into high-waisted, pleated beige wide-leg trousers secured with a thin black belt. Tucked under her arm is an oversized slouchy black leather tote bag. The shot is captured in soft, diffused natural daylight with a cool coastal palette and vertical framing.

Style

Vertical, Commercial, Cool, Minimalist

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Rocky Coast

Context

Lookbook